Hi I'm Sade

A junior UX designer who believes the best digital products are built on empathy, evidence, and accessibility from day one.

New

Open to Junior UX & Product Designer roles

New

Open to Junior UX & Product Designer roles

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MY STORY
MY STORY

Where Psychology Meets Technology

Where Psychology Meets Technology

My path to UX design started with a simple question: why do people make the choices they do? That curiosity led me to study psychology, where I learned to see beyond surface behaviours to underlying motivations, cognitive patterns, and emotional needs.

But understanding users is only half the equation. I pursued a Master's in Computer Science to bridge the gap between insight and implementation. My dissertation project — redesigning a mood-tracking app — combined everything I'd learned: user research, iterative design, and full-stack development, achieving a 42% improvement in usability scores.

What drives me is the belief that good design is invisible. Users shouldn't have to think about navigation, accessibility, or interface conventions. They should just accomplish their goals effortlessly. Every project I take on aims for that seamless experience — backed by research, validated by testing, and built with accessibility as a foundation, not an afterthought.

My path to UX design started with a simple question: why do people make the choices they do? That curiosity led me to study clinical psychology, where I learned to see beyond surface behaviours to underlying motivations, cognitive patterns, and emotional needs.

But understanding users is only half the equation. I pursued a Master's in Computer Science to bridge the gap between insight and implementation. My dissertation project — redesigning a mood-tracking app — combined everything I'd learned: user research, iterative design, and full-stack development, achieving a 42% improvement in usability scores.

What drives me is the belief that good design is invisible. Users shouldn't have to think about navigation, accessibility, or interface conventions. They should just accomplish their goals effortlessly. Every project I take on aims for that seamless experience — backed by research, validated by testing, and built with accessibility as a foundation, not an afterthought.

SKILLS & EXPERTISE

What I Bring

Usability Testing

User Interviews

Behavioural Analysis

Survey Design

Psychology-Led Research

WCAG 2.1 AA

Inclusive Design

Auditing

Usability Testing

Accessibility

Prototyping

User Flows

Information Architcture

Wireframing

UX Design

Lead Conversion

Value-Driven Thinking

User Journey Mapping

Sales

Figma

React.js

AI

HTML/CSS

Adobe Creative

Technical Skills

Cross-Functional Collaboration

Stakeholder Alignment

Issue Resolution

Client Support

CAREER JOURNEY

Experience

Present

Freelance UX & Web Designer

Self-Employed

Built SEO‑optimised, responsive sites (Webflow, WordPress, Framer, Shopify) across multiple sectors, improving time‑on‑site by 38% through strong discovery, wireframing, and prototyping.


2026

Letting Assistant / Leasing Agent

This is Fresh (BTR Residential, via Pertemps)

Managed end-to-end lettings for a 120-unit portfolio, conducted 70+ Foxtons-sourced viewings, successfully conducted 40+ move-ins

2025

Receptionist / Community Host

Pertemps, London

Delivered front-of-house and administrative support across UAL and Imperial Wharf, Citibase (Victoria Palace), 22 Bishopsgate, and Warner Bros.


2022

Lead UI/UX Designer

Chatham Historic Dockyard (External University Project)

Coordinated digital project delivery, prepared documentation and wireframes, organised feedback cycles, and ensured accessibility compliance.

2021

Lead Graphic Designer (Student Placement)

Mental Health Foundation

Created educational materials and digital campaign assets distributed nationally to schools.

Present

Freelance UX & Web Designer

Self-Employed

2026

Leasing Agent

This is Fresh (BTR Residential, via Pertemps)

2025

Receptionist / Community Host

University of Kent / Pertemps, London

2022

Lead UI/UX Designer

Chatham Historic Dockyard (External University Project)

2021

Lead Graphic Designer (Student Placement)

Mental Health Foundation

ACADEMIC BACKGROUND
ACADEMIC BACKGROUND

Education

Education

MSc Computer Science

University of Kent

Human-Centred Design, Full-Stack Development, UX Research

BSc Clinical Psychology

University of Kent

Cognitive Psychology, Research Methods, Behavioural Analysis

MSc Computer Science

University of Kent

Human-Centred Design, Full-Stack Development, UX Research

BSc Clinical Psychology

University of Kent

Cognitive Psychology, Research Methods, Behavioural Analysis

MSc Computer Science

University of Kent

Human-Centred Design, Full-Stack Development, UX Research

BSc Clinical Psychology

University of Kent

Cognitive Psychology, Research Methods, Behavioural Analysis

Let's Create Something Meaningful

I'm looking for junior UX and product design roles where I can contribute user research, accessibility expertise, and a genuine passion for solving real problems.

Let's Create Something Meaningful

I'm actively looking for junior UX and product design opportunities where I can grow and contribute.

Let's Create Something Meaningful

I'm actively looking for junior UX and product design opportunities where I can grow and contribute.