Hi I'm Sade
A junior UX designer who believes the best digital products are built on empathy, evidence, and accessibility from day one.
New
Open to Junior UX & Product Designer roles
New
Open to Junior UX & Product Designer roles


MY STORY
MY STORY
Where Psychology Meets Technology
Where Psychology Meets Technology
My path to UX design started with a simple question: why do people make the choices they do? That curiosity led me to study psychology, where I learned to see beyond surface behaviours to underlying motivations, cognitive patterns, and emotional needs.
But understanding users is only half the equation. I pursued a Master's in Computer Science to bridge the gap between insight and implementation. My dissertation project — redesigning a mood-tracking app — combined everything I'd learned: user research, iterative design, and full-stack development, achieving a 42% improvement in usability scores.
What drives me is the belief that good design is invisible. Users shouldn't have to think about navigation, accessibility, or interface conventions. They should just accomplish their goals effortlessly. Every project I take on aims for that seamless experience — backed by research, validated by testing, and built with accessibility as a foundation, not an afterthought.
My path to UX design started with a simple question: why do people make the choices they do? That curiosity led me to study clinical psychology, where I learned to see beyond surface behaviours to underlying motivations, cognitive patterns, and emotional needs.
But understanding users is only half the equation. I pursued a Master's in Computer Science to bridge the gap between insight and implementation. My dissertation project — redesigning a mood-tracking app — combined everything I'd learned: user research, iterative design, and full-stack development, achieving a 42% improvement in usability scores.
What drives me is the belief that good design is invisible. Users shouldn't have to think about navigation, accessibility, or interface conventions. They should just accomplish their goals effortlessly. Every project I take on aims for that seamless experience — backed by research, validated by testing, and built with accessibility as a foundation, not an afterthought.
SKILLS & EXPERTISE
What I Bring
Usability Testing
User Interviews
Behavioural Analysis
Survey Design
Psychology-Led Research
WCAG 2.1 AA
Inclusive Design
Auditing
Usability Testing
Accessibility
Prototyping
User Flows
Information Architcture
Wireframing
UX Design
Lead Conversion
Value-Driven Thinking
User Journey Mapping
Sales
Figma
React.js
AI
HTML/CSS
Adobe Creative
Technical Skills
Cross-Functional Collaboration
Stakeholder Alignment
Issue Resolution
Client Support
CAREER JOURNEY
Experience
Present
Freelance UX & Web Designer
Self-Employed
Built SEO‑optimised, responsive sites (Webflow, WordPress, Framer, Shopify) across multiple sectors, improving time‑on‑site by 38% through strong discovery, wireframing, and prototyping.
2026
Letting Assistant / Leasing Agent
This is Fresh (BTR Residential, via Pertemps)
Managed end-to-end lettings for a 120-unit portfolio, conducted 70+ Foxtons-sourced viewings, successfully conducted 40+ move-ins
2025
Receptionist / Community Host
Pertemps, London
Delivered front-of-house and administrative support across UAL and Imperial Wharf, Citibase (Victoria Palace), 22 Bishopsgate, and Warner Bros.
2022
Lead UI/UX Designer
Chatham Historic Dockyard (External University Project)
Coordinated digital project delivery, prepared documentation and wireframes, organised feedback cycles, and ensured accessibility compliance.
2021
Lead Graphic Designer (Student Placement)
Mental Health Foundation
Created educational materials and digital campaign assets distributed nationally to schools.
Present
Freelance UX & Web Designer
Self-Employed
2026
Leasing Agent
This is Fresh (BTR Residential, via Pertemps)
2025
Receptionist / Community Host
University of Kent / Pertemps, London
2022
Lead UI/UX Designer
Chatham Historic Dockyard (External University Project)
2021
Lead Graphic Designer (Student Placement)
Mental Health Foundation
ACADEMIC BACKGROUND
ACADEMIC BACKGROUND
Education
Education
MSc Computer Science
University of Kent
Human-Centred Design, Full-Stack Development, UX Research
BSc Clinical Psychology
University of Kent
Cognitive Psychology, Research Methods, Behavioural Analysis
MSc Computer Science
University of Kent
Human-Centred Design, Full-Stack Development, UX Research
BSc Clinical Psychology
University of Kent
Cognitive Psychology, Research Methods, Behavioural Analysis
MSc Computer Science
University of Kent
Human-Centred Design, Full-Stack Development, UX Research
BSc Clinical Psychology
University of Kent
Cognitive Psychology, Research Methods, Behavioural Analysis
Let's Create Something Meaningful
I'm looking for junior UX and product design roles where I can contribute user research, accessibility expertise, and a genuine passion for solving real problems.
Let's Create Something Meaningful
I'm actively looking for junior UX and product design opportunities where I can grow and contribute.
Let's Create Something Meaningful
I'm actively looking for junior UX and product design opportunities where I can grow and contribute.